Project 404 designed and developed a bespoke WordPress website for Invercauld Estate, creating a clear and flexible digital platform for an organisation whose responsibilities extend well beyond traditional estate management.

The site brings together the estate’s work in forestry, farming, conservation, property, tourism and land management, while also providing practical information for residents, local businesses and visitors. Dedicated community pages highlight local organisations, businesses and services, reflecting Invercauld’s wider role in supporting the communities of Braemar and Ballater. Our work in the same area also includes Braemar Caravan Park, helping visitors plan and book stays in Royal Deeside.

Property is another important part of the site, with information on residential and commercial lets, farms, workshops and other opportunities across the estate. We also incorporated a small online shop, giving Invercauld a straightforward way to sell publications and other products directly online.

Alongside the commercial and community content, the site explains Invercauld’s long-term approach to stewardship, including sustainable forestry, habitat management, access and conservation.

Project 404 continues to provide ongoing maintenance, content updates and technical support for the website, while also working with Invercauld Estate across a number of its other online businesses and digital projects. This broader relationship allows us to provide consistent support across the estate’s wider digital presence.